1Willy Bachtiar, 2Kania Dafina
1,2Digital and Media Communication, Vocational School, IPB University, Bogor, Indonesia
DOI : https://doi.org/10.47191/ijmra/v7-i07-08Google Scholar Download Pdf
ABSTRACT:
Indonesia Forestry and Other Land Use (FOLU) Net Sink 2030 is an initiative to reduce Green House Gas emissions from the forestry and land sectors in Indonesia. The aim of this program as a serious step in overcoming the problem of climate change. Dissemination of the Indonesia FOLU Net Sink 2030 action at the Public Relations Bureau, highlighting the importance of public communication in supporting the achievement of the 2030 FOLU Net Sink target. One of the strategic communications that is considered effective in disseminating the Indonesia FOLU Net Sink 2030 action is Cyber Public Relations or commonly called Online Public Relations. The aim of this research is to analyze the implementation of Cyber Public Relations carried out by the Public Relations Bureau of the Ministry of Environment and Forestry. This research was analyzed using the theory from Philips & Young (2009) regarding the four basic elements of online public relations that PR practitioners must pay attention to. So that from this research a digital public relations practice can be produced that is appropriate and measurable from the perspective of existing theory and reality. The difference between this research and previous research lies in the research object, and it does not only focus on one digital platform, but also several platforms used to implement cyber public relations. The results of this research show that the implementation of Cyber Public Relations carried out by the MoEF Public Relations Bureau has been measured in accordance with the theory used.
KEYWORDS:Cyber, Disemination, FOLU, Public Relation
REFERENCES1) Alfiyat, R., Lampe, I., Fitri. 2021. Penyebaran Informasi Kepada Stakeholders Melalui Pengelolaan Cyber PR TVRI Sulawesi Tengah. Bachelor Thesis. Universitas Tadulako.
2) April, V. N., Arsyad, A., Dzaljad, R. G., Nurmiarani, M., Rantona, S., Komunikasi, P. I., Hamka, P. 2024. Media Sosial sebagai Agen Transformasi Politik: Analisis Pengaruh terhadap Proses Komunikasi Politik Dinamika Komunikasi Politik dalam Era Media Sosial: Peran Platform Digital dalam Pembentukan Opini Publik ," mengeksplorasi peran penting yang dimainkan, 2(2).
3) Azizah. 2021. Implementasi Cyber Public Relations Dalam Meningkatkan Kualitas Pelayanan Informasi Di Instagram @Rsiannisapku. Maret, 1–72.
4) Erwin, E., Erfan, E., & Herwan, H. 2024. Strategi Komunikasi Publik Di Dinas Komunikasi Informatika Dan Statistik Dalam Peningkatan Citra Pemerintahan Kabupaten Bangka. Jurnal Administrasi Pemerintahan Desa, 5(1), 12. https://doi.org/10.47134/Villages.V5i1.84
5) Fatkhah, U., Winoto, Y., & Siti Khadijah, U. L. 2020. Diseminasi Informasi Zero Waste Oleh Yayasan Pengembangan Biosains Dan Bioteknologi. Jurnal Kajian Informasi & Perpustakaan, 8(1), 49. https://doi.org/10.24198/Jkip.V8i1.26615
6) Kementerian Lingkungan Hidup Dan Kehutanan. 2022. Rencana Operasional Indonesia Folu Net Sink 2030.
7) Kendek, V., Koagouw, F. V. I. A., & Lotulung, L. J. H. 2022. Penerapan Cyber Public Relations Melalui Pengelolaan Website Pemerintah Kabupaten Toraja Utara. Acta Diurna Komunikasi, 4(1), 1–7.
8) Lisabella, M. 2021. Model Analisis Interaktif Miles And Huberman. Universitas Bina Darma, 3.
9) Lubis, E.E. 2018. Peran Humas Dalam Membangun Citra Pemerintahan Sumatera Utara Pada Kantor Biro Humas Gubernur. Perspektif, 7(1), 24–29. https://doi.org/10.31289/Perspektif.V7i1.2523
10) Muslim. 2019. Jenis Penelitian Komunikasi. Progam Ilmu Komunikasi, Fisib, Universitas Pakuan 77, 1(10), 77–85.
11) Mustaqimmah, N., Dini Restia, N., Teknik, F., Komunikasi, I., & Abdurrab, U. 2023. Implementasi E-Pr Dalam Kegiatan Kehumasan Universitas Abdurrab. Jurnal Ilmu Sosial Dan Humaniora), 1(Maret), 479–498. https://Journal.Ikmedia.Id/Index.Php/Jishum
12) Pamungkas, D. S. 2021. Aktivitas Cyber Public Relations Pt. Mandom Indonesia Dalam Meningkatkan Loyalitas Pelanggan Produk Gatsby Melalui Akun Instagram @Gatsbycode (pp. 23–25).
13) Phillips, D. dan P. Young. (2009). Online Public relations A practical guide to developing an online strategy in the world of social media (Second Edi). London & Philadelphia.
14) Santoso, H., Saleh, A., Hubeis, M., & Budi Priatna, W. 2022. Inovasi Model Komunikasi Digital Desa Wisata dalam Pengembangan Kapasitas Pelaku Wisata di Kabupaten Bogor. Policy Brief Pertanian, Kelautan Dan Biosains Tropika, 4(4). https://doi.org/10.29244/agro-maritim.v4.i4.3
15) Septiyanti, N.M., Prismadani N.G., Prasetyo, N.C.A., & Salsabila O.L. 2024. Manifestasi Public Relation di Era Digital 4.0. Makassar: PT Nas Media Indonesia
16) Susanto, T., Utamidewi, W., Muhamad, R. P. N., & Syamsuri, S. A. 2019. Implementasi Cyber Public Relations Universitas Singaperbangsa Karawang Pada Persaingan Era Digital. Jurnal Muara Ilmu Sosial, Humaniora, Dan Seni, 3(1), 200. https://doi.org/10.24912/jmishumsen.v3i1.3454
17) Sugiyono, (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: CV. Alfabeta.
18) Suziana., Agriqisthi & Akbar, L. A. . 2024. Pengaruh Content Richness, Perceived Value Dan Social Influence Terhadap Minat Berlangganan (Survey pada Pengguna Aplikasi Vidio di Kota Padang). Jurnal Ekonomika Dan Bisnis, 4(1), 79–93. https://doi.org/10.47233/jebs.v4i1.1523
19) Syafaat, M., & Wahyudin, D. 2020. Analisis Implementasi Digital Public Relations Pada Konten Instagram @Alaminuniversal. Jurnal Pustaka Komunikasi, 3(1), 1–13. http://journal.moestopo.ac.id/index.php/pustakom
20) Undang-Undang No.14 Tahun 2008 tentang Keterbukaan Informasi Publik
21) Yananingtyas, H. Z., & Irwansyah. 2020. Cyber Public Relation Melalui Microblogging Dalam Menjaga Citra PemProv DKI Jakarta. Jurnal Komunikasi, 14(2),199–212. https://doi.org/10.21107/ilkom.v14i2.7456
Volume 07 Issue 07 July 2024
There is an Open Access article, distributed under the term of the Creative Commons Attribution – Non Commercial 4.0 International (CC BY-NC 4.0) (https://creativecommons.org/licenses/by-nc/4.0/), which permits remixing, adapting and building upon the work for non-commercial use, provided the original work is properly cited.
Our Services and Policies
Authors should prepare their manuscripts according to the instructions given in the authors' guidelines. Manuscripts which do not conform to the format and style of the Journal may be returned to the authors for revision or rejected.
The Journal reserves the right to make any further formal changes and language corrections necessary in a manuscript accepted for publication so that it conforms to the formatting requirements of the Journal.
International Journal of Multidisciplinary Research and Analysis will publish 12 monthly online issues per year,IJMRA publishes articles as soon as the final copy-edited version is approved. IJMRA publishes articles and review papers of all subjects area.
Open access is a mechanism by which research outputs are distributed online, Hybrid open access journals, contain a mixture of open access articles and closed access articles.
International Journal of Multidisciplinary Research and Analysis initiate a call for research paper for Volume 07 Issue 11 (November 2024).
PUBLICATION DATES:
1) Last Date of Submission : 26 November 2024 .
2) Article published within a week.
3) Submit Article : editor@ijmra.in or Online
Why with us
1 : IJMRA only accepts original and high quality research and technical papers.
2 : Paper will publish immediately in current issue after registration.
3 : Authors can download their full papers at any time with digital certificate.
The Editors reserve the right to reject papers without sending them out for review.
Authors should prepare their manuscripts according to the instructions given in the authors' guidelines. Manuscripts which do not conform to the format and style of the Journal may be returned to the authors for revision or rejected. The Journal reserves the right to make any further formal changes and language corrections necessary in a manuscript accepted for publication so that it conforms to the formatting requirements of the Journal.